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Kroger Ship e-commerce platform debuts in four markets
August 1, 2018
A new service from The Kroger Co. turns up the competitive heat on Amazon, Walmart and online grocery delivery providers like Instacart and Shipt.
The Cincinnati-based supermarket giant on Wednesday introduced Kroger Ship, a direct-to-customer e-commerce platform that enables consumers to order from a selection of groceries at ship.kroger.com and have them delivered to their door.
Kroger is beta-launching Ship in four markets: Cincinnati; Houston; Louisville, Ky.; and Nashville, Tenn. During the initial phase of the rollout, Kroger said, customers can shop from a curated assortment of 4,500 Kroger own-brand products as well as more than 50,000 center store groceries and household essentials. The company noted that it tailored the product s...
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