McD targets young men with web promoMcD targets young men with web promo

OAK BROOK Ill. McDonald's Corp. is targeting young males with an interactive online marketing program called "Burgercon," urging them to "challenge another friend" to eat at McDonald's by e-mailing the webside address www.burgerconitson.com to them.

The site features a heavy-metal-themed plug for the heft of the chain's burgers, delivered in a tongue-in-cheek style.

The campaign also uses pre-roll video ads and banners and is running on such websites as www.nba.com, www.tmz.com and www.yahoomusic.com The campaign combines visuals and vocals to give a visit to McDonald's "the aura of a Motley Crue concert," according to a report in Adweek.

Tribal DDB of Chicago created the campaign.