NRA enters partnership with PMA, IFDA to tout uses for fresh produceNRA enters partnership with PMA, IFDA to tout uses for fresh produce

NEWARK Del. —Officials of the Produce Marketing Association, the National Restaurant Association and the International Food-service Distributors Association have teamed up to promote healthy lifestyles through the increased use of fresh produce in the foodservice industry.

As the first part of the multiphase venture, the NRA and officials from the produce industry will launch a research project to explore opportunities for greater produce utilization in foodservice venues. —Officials of the Produce Marketing Association, the National Restaurant Association and the International Food-service Distributors Association have teamed up to promote healthy lifestyles through the increased use of fresh produce in the foodservice industry.

The research findings will be discussed by executives from restaurants, distributors and produce suppliers at the first “Executive Invitation Think Tank,” which will take place July 24 in conjunction with the PMA’s annual Food-service Conference and Exposition in Monterey, Calif. That conference runs July 24-26. —Officials of the Produce Marketing Association, the National Restaurant Association and the International Food-service Distributors Association have teamed up to promote healthy lifestyles through the increased use of fresh produce in the foodservice industry.

The initial discussion will form the basis for continuing talks within the foodservice and produce industries. Findings from the research and the subsequent discussion will be presented during the conference’s opening session. —Officials of the Produce Marketing Association, the National Restaurant Association and the International Food-service Distributors Association have teamed up to promote healthy lifestyles through the increased use of fresh produce in the foodservice industry.

“The restaurant industry has a strong commitment to providing our guests a variety of healthful menu options…and fresh produce plays and important role in a balanced diet,” said Dawn Sweeney, president and chief executive of the NRA. “Working with our supply chain partners to identify ways in which we can expand these options will be of great benefit to the dining public as well as to restaurant and foodservice businesses.” —Officials of the Produce Marketing Association, the National Restaurant Association and the International Food-service Distributors Association have teamed up to promote healthy lifestyles through the increased use of fresh produce in the foodservice industry.

Markon Cooperative, a foodservice buying organization in Salinas, Calif., is sponsoring the project. —Officials of the Produce Marketing Association, the National Restaurant Association and the International Food-service Distributors Association have teamed up to promote healthy lifestyles through the increased use of fresh produce in the foodservice industry.