Pizza Hut’s ‘twintern’ posts first tweetPizza Hut’s ‘twintern’ posts first tweet

Ron Ruggless

DALLAS Pizza Hut Inc.’s summer “twintern,” Alexa Robinson, broadcast her first Twitter message on Thursday, offering a free order of pizza rolls to customers placing online orders July 4.

Robinson, the first person to fill Pizza Hut’s new post of social-media intern, aposition that made headlines when it was announced in late April, is a mass communications-advertising graduate from the University of North Carolina in Chapel Hill.

“This is my first week on the job, and there is no better way to introduce myself to pizza fans than to give away something from Pizza Hut's new Big Eat Tiny Price menu,” said Robinson. “I'll be tweeting and updating the details of this offer on our Facebook page and Twitter account on July 4.”

Robinson’s inaugural Tweet was: “free stuffed pizza rolls offer for new and current facebook and twitter followers! look for the special code on July 4! Luv my new job!”

Pizza Hut will be announcing the special code to all new and current U.S.-based fans and followers of the official Pizza Hut Facebook and Twitter pages on Saturday, July 4. The code will be good for one free order of stuff pizza rolls, a $5 item, with an online purchase of a large pizza at menu price on July 4th only.

Brian Niccol, chief marketing officer for Pizza Hut, said, “Alexa is a fantastic addition to the Pizza Hut team and we've got a busy summer planned for her, and she will chronicle her adventures and provide regular updates online.”

Pizza Hut anticipates reaching a million Facebook fans in July. Pizza Hut is also the most searched food/restaurant site on the Web, according to hitwise.com, which noted that the company's average of nearly 4 million visitors a month at pizzahut.com is the largest in the pizza category.

Dallas-based Pizza Hut has more than 10,000 restaurants and is a division of Yum! Brands Inc. of Louisville, Ky.

Contact Ron Ruggless at [email protected]