Sponsored By

Sagittarius Brands debuts Capt. D’s-Del Taco co-brand unitSagittarius Brands debuts Capt. D’s-Del Taco co-brand unit

August 3, 2007

1 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

MT. JULIET Tenn. Sagittarius Brands Wednesday launched the first restaurant to bundle its two quick-service brands, Captain D’s Seafood Kitchen and Del Taco, and intends to follow the location with a second dual-brand outlet in the company’s headquarters city of Nashville, Tenn.

Last year, Sagittarius Brands, whose Captain D’s chain has more than 600 corporate and franchised locations, bought Lake Forest, Calif.-based Del Taco, which has more than 490 units. The goal was to leverage growth for franchisees and the franchisor-owned systems through multibranding, officials said.

Such co-branded units as the one here expand daypart opportunities by marrying a lunch and dinner destination, Captain D’s, with the breakfast, lunch, dinner, snack and late-night offerings of Del Taco, which offers Mexican dishes as well as burgers and fries.

The unit in Mt. Juliet is also the first Del Taco in Tennessee.

Read more about:

Captain D’s
Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.