Sponsored By

The new plant-based leader is... Burger King?The new plant-based leader is... Burger King?

Burger King unveiled its latest plant-based menu item

Holly Petre, Assistant Digital Editor

August 23, 2022

 

Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN hosted by Holly Petre.

Today, we’re talking about Burger King’s latest plant-based menu item.

There’s a new plant-based player in the game: Burger King. The quick-service restaurant chain has added a new chicken sandwich to its lineup, this time made of an Impossible patty. Adding to the chain’s line of Impossible products that already includes the Impossible Whopper and nuggets, this new chicken sandwich also joins the chicken sandwich wars that chains have been waging for the last few years since the release of the Popeyes chicken sandwich. But now we also have the plant-based wars with dozens of chains competing to be the first national plant-based chain. Will the big QSR players overtake the market with their own plant-based offerings?

Senior editor Ron Ruggless has more on the story.

Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.

Be sure to subscribe to First Bite wherever you get your podcasts or on CastosSpotify, or Apple Podcasts.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.