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Burger King parent continues digital-sales expansion in Q1Burger King parent continues digital-sales expansion in Q1

Restaurant Brands International also outlines impact of its Russia actions in wake of Ukraine invasion

Ron Ruggless, Senior Editor

May 3, 2022

3 Min Read
burger king digital sales increase 1Q2022
Restaurant Brands International Inc. reported sequential increases in digital sales at its four brands in the first quarter.Restaurant Brands International Inc.

Digital-sales growth at Restaurant Brands International Inc.’s concepts continued in the first quarter as the company also pulled back from Russia because of its invasion of Ukraine, executives said Tuesday.

The Toronto-based parent to Burger King, Tim Hortons, Popeyes Louisiana Kitchen and Firehouse Subs, said digital initiatives contributed to gains at all its brands, but especially at Tim Hortons Canada.

José Cil, RBI CEO, told analysts on a first-quarter earnings call, “We saw a sequential improvement in the contribution of digital sales to overall sales across all brands in their home markets, including Tim Hortons Canada reaching over 36% of systemwide sales.”

Joshua Kobza, RBI’s chief operating officer, added that in addition to the ...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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