MUFSO attendees learn how to turn browsing customers into paying customers
This is part of Nation’s Restaurant News' special coverage of the 2019 MUFSO conference, taking place Oct. 14-16 at the Sheraton Denver Downtown. Follow coverage of the event on NRN.com and tweet with us using #MUFSO. Stay connected on the go by downloading the MUFSO app.
In a world dominated by mobile devices, the consumer experience starts long before diners step foot into a restaurant.
Roughly 89% of diners research where to eat on their smartphones. Understanding that data is important when marketing to consumers today, MUFSO attendees learned Wednesday during a keynote speech by the search giant.
Google research suggests that local marketing can drive guest traffic to restaurants better than casting a wide net with a national ad campai...
This content is available for registered users
Already have an account?
