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How Starbucks is standing out in the metaverseHow Starbucks is standing out in the metaverse

Starbucks enters the metaverse, gamifies loyalty

Holly Petre, Assistant Digital Editor

September 14, 2022

 

Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN hosted by Holly Petre.

Today, we’re talking about Starbucks entering the metaverse.

Starbucks has finally entered the metaverse. After a long waiting game, the quick-service chain has made its debut in the metaverse and it’s everything customers were waiting for and more. It far surpasses its restaurant competitors in terms of user capabilities and, as Joanna Fantozzi explains, it’s the most advanced in terms of what she deems “Loyalty 2.0.” This platform allows users to play games but also exchange tokens or NFTs for rewards in real life, something that’s new to the metaverse world for chain restaurants.

Hear senior editor Joanna Fantozzi explain everything ahead.

Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.

Be sure to subscribe to First Bite wherever you get your podcasts or on CastosSpotify, or Apple Podcasts.

 

 

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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