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Jersey Mike’s to test drone delivery with FlytrexJersey Mike’s to test drone delivery with Flytrex

Subs brand partners with same company doing Brinker delivery in N.C and Texas

Ron Ruggless, Senior Editor

May 12, 2022

2 Min Read
Jersey Mike s Flytrex drone delivery
Jersey Mikes Subs will offer drone delivery in Holly Springs, N.C.Flytrex Inc.

Jersey Mike’s Subs will partner with Flytrex Inc. to deliver orders by drone in Holly Springs, N.C., the companies said Thursday.

The companies said orders would be delivered in five minutes in a limited area in the town southwest of Raleigh. N.C.

Tel Aviv-based Flytrex has teamed with Dallas-based Brinker International Inc., parent to Chili’s Grill & Bar and the virtual It’s Just Wings brands among others, to deliver orders by drone in several markets.

In late March, Brinker said it would expand its drone-delivery pilot with Flytrex that began in October 2021 in North Carolina. Brinker and Flytrex said ultra-fast delivery, in under five minutes, would be extended to Granbury, Texas, a community southwest of Dallas-Fort Worth.

“Our goal is to ensure our customers get their authentic Jersey Mike’s sub sandwiches how they want them, when they want them,” said Scott Scherer, chief information officer for Manasquan, N.J.-based Jersey Mike’s Franchise Systems Inc., in a statement.

“Partnering with Flytrex, we’re thrilled our fans can enjoy the freshest sub sandwiches flown directly to their backyards – it truly is a sub from above,” Scherer said.

Flytrex said it will operate the Jersey Mike’s service in cooperation with Causey Aviation Unmanned under a Federal Aviation Administration waiver that allows a delivery radius of one nautical mile – potentially reaching thousands of homes. A nautical mile is about 1.2 statute miles or about 6,080 feet.

Orders are placed on the Flytrex smartphone app, which updates customers on order status along the route until the package is lowered by wire into their yards..

Flytrex has been operating in North Carolina since September 2020, beginning in Fayetteville and expanding to Raeford.

Flytrex said its delivery service is now available to 10,000 homes across North Carolina and Texas.

“We’re excited to team up with Jersey Mike’s to deliver subs throughout the skie of North Carolina and look forward to expanding our partnership everywhere they deliver their delicious food,” said Yariv Bash, CEO and cofounder of Flytrex.

Jersey Mike’s Subs, founded in 1956, has more than 2,200 locations nationwide.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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