Meta platform deployed to company-owned units and offered to franchisees in some markets
McDonald’s Corp. has tapped Workplace from Meta at its company-owned restaurants and is offering the platform to franchise units in some global markets, the companies said Thursday.
Chicago-based McDonald’s, which has about 40,000 restaurants in more than 100 countries, is providing the Workplace platform to employees, including frontline workers, as a communications and shift management tool, said spokesperson for Meta, which also owns Facebook and Instagram.
Heidi Capozzi, McDonald’s global chief people officer, said in a Workplace blog post, that “we know the employee experience directly fuels the customer experience—and we are committed to being exceptional in both areas.
“By offering Workplace as a resource for those at the heart of our restaurants,” Capozzi said, “we and our franchisees can make it easier for crew to grow and succeed in their jobs, and to build deeper, more meaningful connections with their teams.”
Workplace said McDonald’s needed an engagement platform that was accessible and allowed restaurant employees to engage on mobile—whether to complete a training course during down time in a shift or to build social connections with coworkers.
Workplace said it offered McDonald’s secure access to information and resources directly on users’ phones.
“In an initial pilot of Workplace in McDonald’s restaurants in Spain, restaurant teams not only found quick success in accessing timely and relevant operational and business information, but also in sharing tips, tricks and best practices in the restaurant,” Workplace noted.
René Mirá, a Spanish McDonald’s franchisee, noted: “Workplace has been fundamental in helping us communicate throughout COVID, thanking our teams and being able to keep them updated on security measures and changing regulations impacting our business.”
Workplace is being used to drive employee engagement in McDonald’s company-owned and participating franchisee restaurants in 11 markets across Europe and Asia-Pacific, such as Australia, New Zealand, Poland, Portugal and Slovakia as well as at various company-owned restaurants in the United States.
In Portugal, 73% of restaurant users are active on a weekly basis and in Spain, 140,000 messages are sent on Workplace each month. Additionally, in Australia, more than 100,000 accounts have been claimed with 85% weekly active users.
Throughout 2022, Workplace said plans included five additional markets and targets into 2023 that included Austria, Belgium, Canada, Saudi Arabia, Switzerland and the United Kingdom.
Workplace said it also offers a knowledge library where crew members can reference training, local marketing or promotional materials and business updates.
Contact Ron Ruggless at [email protected]
Follow him on Twitter: @RonRuggless
