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Pizza Hut launches redesigned mobile app for new generationPizza Hut launches redesigned mobile app for new generation

The Yum Brands company has been working on this simplified digital ordering experience for two years

Joanna Fantozzi, Senior Editor

January 28, 2025

2 Min Read
Pizza Hut
Pizza Hut is working on improving its mobile experience.Pizza Hut

Pizza Hut announced this week the launch of a new mobile app, which replaces the legacy app and, according to a Yum Brands representative, “sets a new standard for seamless pizza ordering.”

While the mobile app, which is two years in the making, does not offer many major changes or new features to customers, the main purpose of the redesign appears to be to clear up clutter and remove friction from the Pizza Hut mobile experience.

“This app isn’t just about ordering—it’s about delivering a seamless, modern experience that truly reflects our brand,” Yum Brands chief digital and technology officer, Joe Park, said in a LinkedIn post announcing the new app. “Every tap and swipe has been designed to make ordering easier and more intuitive. I'm excited about the upcoming features on our product roadmap.”

The new app offers streamlined “fast paths” so that customers that know what they want can easily re-order their favorites, “flexible navigation” to browse the app’s features more easily, a one-page pizza builder, a simplified shopping cart that cuts down the process for checking out, and a modern design with “enhanced digital creative assets.”

A representative for Pizza Hut also hinted that there will be more digital innovations on the horizon, stating that “this is only the beginning of a more modern experience” coming to the Yum Brands company.

Related:Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market

Pizza Hut is not the only pizza chain that has pushed an improved mobile experience. Papa Johns CEO Todd Penegor said at the ICR conference in Orlando that the company has just reworked its mobile app, though they “still have some work to do” on that front. At Papa John’s annual investor meeting in December, Penegor said that the company is investing more in its loyalty program so that customers can earn more rewards faster.

Could these new investments spark a tech-centric round of pizza wars among the nation’s top competitors? Last year, Domino’s Pizza — which has the reputation of being the most tech-forward of the big three pizza chains — launched a proprietary operating system, as well as an overhauled website and app.

According to the 2023 Happy Customer Experience, digital guests are overall less satisfied with their experiences than dine-in guests, and restaurant reviews that mention mobile apps usually have poor ratings.

As each pizza chain tries to get the mobile ordering experience right, Pizza Hut’s approach to focus less on “nice to haves” and more on the “must-have” removal of omnichannel friction is in line with closing this satisfaction gap for mobile guests.

Related:Younger consumers embrace TikTok, Numerator survey finds

Contact Joanna at [email protected]

About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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