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Rise & Dine to become Sunny Street CafeRise & Dine to become Sunny Street Cafe

Bret Thorn, Senior Food Editor

August 7, 2009

1 Min Read
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Bret Thorn

COLUMBUS Ohio Rise & Dine Restaurants Inc., franchisor of the 15-unit breakfast-and-lunch chain, is changing its brand name to Sunny Street Cafe, the company said Friday.

Chief operating officer Joe Deavenport said that the chain’s consumer research indicated that Rise & Dine connoted just breakfast to most people, making it unclear that the chain also served lunch.

Rise & Dine plans to change the name gradually to give its customers time to adjust, although its web site, www.sunnystreetcafe.com, is currently live. All new restaurants will open under the new name, the company said.

“We are known for our outstanding breakfast, and we want our new customers to know that we offer an extensive lunch menu with plenty of variety,” Deavenport said in a statement. “We believe Sunny Street Cafe and our tagline ‘A Bright Spot for Breakfast and Lunch’ will resonate well with our diverse target audience and capture the essence of our brand.”

The chain also said on Friday that it planned to open between three and four restaurants in Canada in the first quarter of next year, with the first units opening in Ontario. It planned to have between 15 and 20 restaurants in Canada by 2012. Deavenport said in a statement that getting financing in Canada as a small business is currently easier than it is in the United States, and that the breakfast-and-lunch segments there are underserved.

AToronto-based independent franchise consulting firm, Sampson & Associates, will lead the franchising efforts there.

Contact Bret Thorn at [email protected].

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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