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What's the deal with major restaurant chain NFTs?What's the deal with major restaurant chain NFTs?

Holly Petre, Assistant Digital Editor

April 5, 2023

 

OneRare — the gamified self-proclaimed foodie metaverse — announced Friday that Papa Johns is launching NFTs in the metaverse for the first time. This marks the first partnership OneRare has announced with a national chain and will officially launch on Tuesday, with pizza-themed NFTs available for minting globally. The initial NFTs launch is in partnership with Papa Johns United Arab Emirates, but will be available for players to collect anywhere.

OneRare community members will be able to collect digital ingredients to make virtual versions of one of three popular Papa Johns pizzas that are primarily available in the Middle East, specifically the UAE — the Super Papas pizza (extra mozzarella, pepperoni, ham, sausage, onions, ham, sausage, peppers, olives), Spicy Chicken Ranch pizza (chicken, mushrooms, jalapenos, tomatoes and Ranch sauce), and vegan ‘Sheese’ Garden Special pizza (vegetable pizza with plant-based cheese made with coconut oil) — and begin to earn rewards. There will be multiple copies of each pizza available, so users won’t have to fret too much about having to race to collect a one-of-a-kind digital token.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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