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Burger King tests chicken and waffle sandwichBurger King tests chicken and waffle sandwich

New menu item is currently only available in the Northeast

Bret Thorn, Senior Food Editor

January 30, 2014

1 Min Read
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Burger King is testing a Chicken & Waffle Sandwich regionally in the Northeast.

A restaurant worker in Pittston, Pa., 120 miles northwest of Philadelphia, confirmed that the sandwich — a split waffle filled with the same chicken used in the chain’s Original Chicken Sandwich — was added to the menu last week, priced at $2.29.

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A Burger King representative said the sandwich was one of a variety of items being tested regionally, and that no plans beyond the test had been solidified.

Chicken and waffles — an American soul food dish when made with fried chicken and a Pennsylvania Dutch specialty when made with stewed chicken and gravy — has appeared in various iterations on several chain restaurant menus in recent years and is increasingly popular at independent restaurants.

Popeyes Louisiana Kitchen offered Chicken Waffle Tenders for a limited time last summer, made of chicken Tenders dipped in vanilla-maple-scented waffle batter and served with honey-maple sauce. The company said the promotion contributed to a 5.1-percent same-store sales increase for the third quarter.

IHOP offered Chicken and Waffles as a limited-time offer in 2011, comprised of breaded and fried chicken strips and four Belgian waffle quarters, priced at $7.99.

A McDonald’s franchisee in Fullerton, Calif., also reportedly tested a combo meal priced at $3.99 last September that combined the chain’s Mighty Wings limited-time offer with its Hotcakes and syrup.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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