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Carl’s Jr. debuts new Parmesan Chicken SandwichCarl’s Jr. debuts new Parmesan Chicken Sandwich

Lisa Jennings, Executive Editor

October 21, 2009

1 Min Read
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Lisa Jennings

CARPINTERIA Calif. Carl’s Jr. is channeling The Sopranos in ads for its new Parmesan Chicken Sandwich, which debuted Wednesday.

The sandwich features an Italian-American-style crispy breaded chicken filet topped with melted cheese and marinara sauce on a sesame-seed bun for a suggested $3.99, or $6.49 as part of a combination meal.

The advertising supporting the new product features a Parmesan Chicken Sandwich-eating guy who outwits two burley hit men by leading them to believe he has already been “hit,” as it appears by the look of his marinara-stained shirt.

Next week, Carl’s Jr. plans to launch a Facebook quiz allowing fans to answer mob-related questions to determine which infamous “made guy” they are most like.

Carl’s Jr., a subsidiary of Carpinteria, Calif.-based CKE Restaurants Inc., operates or franchises 1,212 restaurants.

Contact Lisa Jennings at [email protected]

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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