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Chicken sandwich helps buoy Popeyes $400,000 on average per unitChicken sandwich helps buoy Popeyes $400,000 on average per unit

Parent Restaurants Brands International says Louisiana Kitchen brand generated $1.8M AUV in 2020 vs. $1.4M before the menu debut

Ron Ruggless, Senior Editor

February 11, 2021

4 Min Read
Popeyes growth Q4 new unit Marrero Louisiana
Popeyes Louisiana Kitchen introduced an updated logo and refreshed store design last May at a remodeled restaurant in Marrero, La.Popeyes Louisiana Kitchen

One new sandwich, if popular, can buoy a brand bigtime, as Restaurant Brands International Inc. has found a year into its chicken sandwich at Popeyes Louisiana Kitchen.

Toronto-based Restaurant Brands International, in its fourth-quarter earnings call Thursday, noted that Popeyes’ average unit volumes rose $400,000 between fall 2019, when the popular sandwich was added permanently, and fourth quarter 2020, which Jose Cil, RBI CEO, said was part of an “incredible run” for the brand. RBI also owns Burger King and Tim Hortons.

“We relaunched our chicken sandwich permanently in November 2019, posting a positive 38% comparable sales in the fourth quarter of 2019,” Cil said on the call. 

“Given the significant top line increase we've seen in the ...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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