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Parent Restaurants Brands International says Louisiana Kitchen brand generated $1.8M AUV in 2020 vs. $1.4M before the menu debut
One new sandwich, if popular, can buoy a brand bigtime, as Restaurant Brands International Inc. has found a year into its chicken sandwich at Popeyes Louisiana Kitchen.
Toronto-based Restaurant Brands International, in its fourth-quarter earnings call Thursday, noted that Popeyes’ average unit volumes rose $400,000 between fall 2019, when the popular sandwich was added permanently, and fourth quarter 2020, which Jose Cil, RBI CEO, said was part of an “incredible run” for the brand. RBI also owns Burger King and Tim Hortons.
“We relaunched our chicken sandwich permanently in November 2019, posting a positive 38% comparable sales in the fourth quarter of 2019,” Cil said on the call.
“Given the significant top line increase we've seen in the ...
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