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Dairy Queen debuts grilled sandwichesDairy Queen debuts grilled sandwiches

August 21, 2008

1 Min Read
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MINNEAPOLIS Dairy Queen is rolling out a line of Iron Grilled Sandwiches, parent International Dairy Queen said.

The line includes a Turkey and Swiss; a Classic Club, made with turkey, ham and cheddar cheese; and a Supreme BLT. All three are served on panini-style bread with lettuce, tomato, bacon and garlic mayonnaise. Dairy Queen also is adding a grilled cheese sandwich to the kids' menu as part of the Iron Grill rollout.

Average prices for the new sandwiches are $4.05 for the Turkey and Swiss and the Classic Club, $3.80 for the Supreme BLT and $2.65 for the grilled cheese.

Dairy Queen said it would test a Chicken Bruschetta grilled sandwich later this fall.

The 5,600-unit chain is promoting the Iron Grilled Sandwiches with national TV spots and local radio, print and billboard advertising in some markets.

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