Sponsored By

Hardee's adds Hawaiian Chicken SandwichHardee's adds Hawaiian Chicken Sandwich

September 19, 2007

1 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

CARPINTERIA Calif. Hardee's launched a Hawaiian Chicken Sandwich this week as a limited-time addition to its lineup of premium items.

The new item features a charbroiled chicken breast dressed with teriyaki sauce and a slice of grilled pineapple and topped with melted Swiss cheese, red onion, tomato, lettuce and mayonnaise. The recommended price is $3.79, or $5.59 for a small combo that includes natural-cut fries and a small drink.

"Hawaiian chicken sandwiches are a common menu item at sit-down restaurants and we have had great success in recent years making those kinds of products available to fast-food customers," said Brad Haley, Hardee's executive vice president of marketing. "From the introduction of the original 100-percent Angus beef line of Thickburgers more than four years ago -- which have now been copied by most other major fast-food burger chains -- to the Patty Melt Thickburger introduced earlier this summer, Hardee's has really built a reputation as a premium-quality burger place, and now we're expanding that to include distinctive chicken sandwiches as well."

Hardee's is a subsidiary of CKE Restaurants Inc., based here, which operates or franchises 1,905 Hardee's units and 1,101 Carl's Jr. restaurants.

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.