Sponsored By

How Jersey Mike's is becoming 'America's sandwich shop'How Jersey Mike's is becoming 'America's sandwich shop'

Holly Petre, Assistant Digital Editor

March 1, 2023

 

After an intentionally quiet 2020, Jersey Mike’s restarted its marketing engine in 2021 with the return of its signature Month of Giving, a campaign that takes place each March to raise money for local charities. In 2022, the company signed on as sponsor of the Special Olympics USA Games.

Both were huge successes, which inspired the company to get back into a regular activation cadence. Jersey Mike’s recruited a new agency – Chicago-based Highdive – to “amp things up a bit,” according to CMO Rich Hope, describing the agency as “a very creative, smaller firm that truly believes in humor.”

That humor piece was new territory for the sandwich chain.

Read more about:

Jersey Mike’s

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.