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Whataburger adds Buffalo Whatachick’n sandwichWhataburger adds Buffalo Whatachick’n sandwich

Ron Ruggless, Senior Editor

September 28, 2009

1 Min Read
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Ron Ruggless

SAN ANTONIO Whataburger unveiled on Monday a new limited-time Buffalo Whatachick’n Sandwich, which will be available through Nov. 9.

The 700-unit chain’s new LTO features a breaded chicken filet topped with lettuce, tomato, Monterey Jack cheese, two slices of bacon and creamy buffalo sauce on a toasted wheat bun. It is priced at $4.19, or $6.29 with medium fries and drink.

Todd Coerver, Whataburger’s vice president of marketing and innovation, said, “With a creamy sauce featuring hints of jalapeno peppers and blue cheese, we created our new Buffalo Whatachick’n Sandwich to offer a little kick for the many customers who told us they are interested in bolder flavors.”

Whataburger Restaurants LP, which this year moved its headquarters from Corpus Christi, Texas, to San Antonio, operates units in 10 states.

Contact Ron Ruggless at [email protected].

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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