A Delicious Piece of Art: Brauhaus Soft PretzelsA Delicious Piece of Art: Brauhaus Soft Pretzels

The soft pretzel first originated in Germany and since then, people have been trying to perfect its style and flavor all across the world. Whether in a stick, a nugget, roll or twisted form, soft pretzels have seen a huge spike in popularity across the nation. Over the last four years alone soft pretzel menu penetration has climbed 114% according to Datassential, with the majority of menu mentions being on national and regional chain casual dining restaurants. Nearly 60% of menu applications of soft pretzels are as a warm appetizer, most often paired with a cheese, mustard or signature sauce. This allows operators to view the soft pretzel as an opportunity to cater to regional tastes and make a unique offering based on what dip or sauce ...