Add a special twist to the ordinaryAdd a special twist to the ordinary

These days you can find soft pretzels in every shape, size and even flavor. The traditional soft pretzel has been transformed into rolls, flatbreads, bites, knots and even dessert options. Mentions of soft pretzels on appetizer menus is up 2.8% over the past two years and up 45% as an add-on during the same time period. Casual dining appears to be leading the charge on this trend but signs suggest we will continue to see soft pretzel innovation moving into other segments. Consumers view bread choices as an indulgence, a way to customize and revitalize their snacking & sandwiches.  This view opens the door for more original recipes and opportunities using soft pretzels on menus.

Snacking has increased 47% between 2010 and 2014, according t...