Examine QSR consumers’ unique needs during 5 of the top 7 QSR-eating occasions. Sponsored by Epsilon.
October 30, 2015
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In our last article, we introduced you to three proprietary Epsilon segments of particular interest for quick-serve restaurants. We showed how different these three segments are from one another when it comes to loyalty program membership and participation, and touched on their varying priorities.
To recap, we worked with an analyst to select three target categories of QSR consumers: affluent Generation X parents, lower-middle-income millennials and low-income millennials (some with kids in the household and some without).
Today we’re going to examine the three segments’ unique needs during five of the top seven QSR-eating occasions: hurried weekday breakfast, hurried weekday lunch, hurried weekday dinner, unhurried weekday lunch and unhu...
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