When done right, co-branding can create a positive association for brands involved while growing business. The key to making it successful is a strategic partnership. Sponsored by Bush’s Best®.
May 4, 2015
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Co-branding has sometimes been referred to as the biggest thing to happen to the restaurant business since the drive-thru. The idea behind co-branding is taking two brands, putting them together under the same roof and encouraging brand loyalty while watching profits grow. Businesses that co-brand believe the potential whole of the opportunity could be greater than the sum of its individual parts.
In addition to encouraging brand loyalty, co-branding also helps franchisees make money. Mintel cites that 53% of consumers 18-36 say they’ll pay more for name brand condiments.1 Evening out customer flow can help increase profits as well. If one concept appeals to the breakfast and lunch crowd and the other appeals to the dinner crowd, you can ...
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