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15 new ways restaurants reached consumers in 202215 new ways restaurants reached consumers in 2022

From off-premises-only prototypes to campus vending machines, chains continued to adapt

Leigh Anne Zinsmeister, Managing Editor

December 12, 2022

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If restaurants have learned anything in 2022, it’s that consumers’ pandemic habits aren’t going away. While many are grateful to be able to dine-in again, others continue to want to pick up meals and take them home.

Throughout the year, we’ve seen restaurant chains make permanent changes to their units to accommodate the modern consumer. Many quick-service brands — and one casual-dining company — introduced off-premises-only units. Others adapted existing stores to add more drive-thru lanes or walk-up windows. One even started selling its food out of vending machines on a college campus.

In addition to catering to consumers, many of these new prototypes also utilize new and ever-changing technology. Chuck E Cheese, for example, upgraded the technology at all of its restaurants in South Florida. Wendy’s announced technologically advanced, efficient changes to increase the number of orders a team can handle. Wingstop went so far as to name its new prototype the “Restaurant of the Future.”

Click through this gallery to see those new prototypes and more introduced in 2022.

About the Author

Leigh Anne Zinsmeister

Managing Editor

Leigh Anne Zinsmeister is a managing editor for Informa’s Foodservices Vertical, specifically Nation’s Restaurant News, Restaurant Hospitality, and Foodservice Director.  Leigh Anne works on all of the brands’ special reports, including Nation’s Restaurant News’ annual Top 500 report and Restaurant Hospitality’s Best Cocktails and Best Sandwiches contests. She also manages the group’s digital engagement team, and was the managing editor for Supermarket News until December 2024.

Leigh Anne lives in New York City, but also claims Phoenix, Dallas and Cleveland as hometowns. Leigh Anne holds a bachelor’s degree in print journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, where she also studied European history. 

Email Leigh Anne at [email protected] 

Leigh Anne Zinsmeister’s experience: 

  • Group Managing Editor, Informa’s Foodservices Vertical (Aug. 2021-present)

  • Group Content Manager, Informa Restaurant and Food Group (Feb. 2020-Aug. 2021)

  • Digital Content Manager, Informa Restaurant and Food Group (April 2018-Feb. 2020)

  • Digital Content Producer, Informa Restaurant and Food Group (June 2016-April 2018)

  • Community Moderator, Mail Online (March 2014-June 2016)

  • Wire Editor, Gannett’s Phoenix Design studio (The Arizona Republic, The Reno Gazette-Journal, The Statesman Journal, The Great Falls Tribune, The Visalia Times-Delta, The Tulare Advance Register, The Salinas Californian, The St. George Spectrum, The Desert Sun, The Coloradoan) (Jan. 2012-March 2014)

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