Sponsored By

Buffalo Wild Wings to provide free wings because the Super Bowl went into overtimeBuffalo Wild Wings to provide free wings because the Super Bowl went into overtime

Guests can get six wings on Mon., Feb. 26 between 2 p.m. and 5 p.m.

Bret Thorn, Senior Food Editor

February 23, 2024

2 Min Read
buffalo wild wings wings
Buffalo Wild Wings is giving away free wings on Monday.

Bret Thorn

Buffalo Wild Wings promised Americans that if the Super Bowl went into overtime, the restaurant chain would give free wings to everyone. Well, the Super Bowl did go into overtime and so everyone in the United States is eligible to get six free chicken wings on Monday, Feb. 26.

The casual-dining sports bar concept had been making that promise for the past six years, one year after the last time the big game went into overtime, when the New England Patriots defeated the Atlanta Falcons in Super Bowl LI in 2017.

Guests can redeem the offer for six boneless or traditional wings in any of the chain’s 26 sauces from 2 p.m. to 5 p.m. local time, but only for dine-in or in-person takeout. No delivery or phone-in orders are allowed. The offer is limited to six wings per customer.

The chain of more than 1,300 restaurants, a subsidiary of Atlanta-based Inspire Brands, has ongoing BOGO offers for wings every Tuesday and Thursday — guests who buy an order of bone-in wings on Tuesdays get a second order for 50% off, and those who order boneless wings on Thursdays get a second order for free. The chain recently partnered with comedian and actor Nick Cannon to promote it.

Giveaways are not an uncommon way for chain restaurants to get attention. Carl’s Jr. gave away free Western Bacon Cheeseburgers to its loyalty program member on the day after the Super Bowl, in part to return to its heritage of irreverent and sometimes shocking marketing (most famously commercials of scantily clad women eating the chain’s food while draped over luxury cars), and to distinguish itself from its more staid sister brand, Hardee’s.

Related:Inspire Brands acquires delivery management software company Vromo

Late last year Subway gave away free footlong cookies in select markets to promote the new menu item.

Buffalo Wild Wings prides itself on being the country’s largest sports bar chain, so the giveaway ties into its broader messaging.

Contact Bret Thorn at [email protected] 

Read more about:

Buffalo Wild Wings

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.