Sponsored By

Diving deep into restaurants’ estimated sales per unitDiving deep into restaurants’ estimated sales per unit

Leigh Anne Zinsmeister, Managing Editor

August 14, 2023

 

Every year, Nation’s Restaurant News and Datassential partner to present The Top 500, the definitive sales ranking of restaurants in America.

We also look at unit and estimated sales per unit (ESPU) data in this report.

Three of the restaurants with the fastest-growing ESPUs in 2022 were also among the 10 biggest brands by this metric, but many chains grew without hitting the very top rankings. The highest ESPU among the bunch is $12.1 million, and the lowest is $1.2 million — showing that a chain of truly any size or type can achieve huge growth on the unit level.

Meanwhile, in 2022, the ten restaurant chains with the highest ESPU in the U.S. also all saw year-over-year growth — two grew ESPU by more than 51%, but each grew by at least 1.9% and had ESPU of at least $8.1 million.

Managing editor Leigh Anne Zinsmeister breaks down the data.

About the Author

Leigh Anne Zinsmeister

Managing Editor

Leigh Anne Zinsmeister is a managing editor for Informa’s Foodservices Vertical, specifically Nation’s Restaurant News, Restaurant Hospitality, and Foodservice Director.  Leigh Anne works on all of the brands’ special reports, including Nation’s Restaurant News’ annual Top 500 report and Restaurant Hospitality’s Best Cocktails and Best Sandwiches contests. She also manages the group’s digital engagement team, and was the managing editor for Supermarket News until December 2024.

Leigh Anne lives in New York City, but also claims Phoenix, Dallas and Cleveland as hometowns. Leigh Anne holds a bachelor’s degree in print journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, where she also studied European history. 

Email Leigh Anne at [email protected] 

Leigh Anne Zinsmeister’s experience: 

  • Group Managing Editor, Informa’s Foodservices Vertical (Aug. 2021-present)

  • Group Content Manager, Informa Restaurant and Food Group (Feb. 2020-Aug. 2021)

  • Digital Content Manager, Informa Restaurant and Food Group (April 2018-Feb. 2020)

  • Digital Content Producer, Informa Restaurant and Food Group (June 2016-April 2018)

  • Community Moderator, Mail Online (March 2014-June 2016)

  • Wire Editor, Gannett’s Phoenix Design studio (The Arizona Republic, The Reno Gazette-Journal, The Statesman Journal, The Great Falls Tribune, The Visalia Times-Delta, The Tulare Advance Register, The Salinas Californian, The St. George Spectrum, The Desert Sun, The Coloradoan) (Jan. 2012-March 2014)

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.