Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
From larger chains like Domino’s and Papa John’s to mid-sized brands like Famous Dave’s, thriving during a pandemic meant either you’d invested heavily in off-premises tech already — or you learned quickly
At the height of the COVID-19 pandemic in 2020, one of the most successful segments was undoubtedly pizza, particularly larger chains like Papa John’s and Domino’s. Both of those companies saw double digit year-over-year sales increases in 2020, at 19% and 11%, respectively, according to Top 500 data.
In Domino’s case, part of what gave it an edge was how easily pizza transitioned to shuttered dining rooms. Pizza delivery was already one step ahead of the game, and Domino’s had been developing its delivery and takeout technology (without third-party delivery) for years. In short, many of the best performers of 2020 had already invested heavily in an off-premises experience, and their customers likely had their apps already downloaded and...
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