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Rapper Ice Spice appears in Dunkin’ commercial with Ben AffleckRapper Ice Spice appears in Dunkin’ commercial with Ben Affleck

The ad debuted during the MTV Video Music Awards and promotes a new beverage containing Munchkins doughnut holes

Bret Thorn, Senior Food Editor

September 13, 2023

1 Min Read
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Dunkin’, in its latest collaboration with celebrity Bostonian Ben Affleck, is promoting its newest drink with the help of rapper Ice Spice.

The Ice Spice Munchkins Drink is Dunkin’s Frozen Coffee slush drink with pumpkin flavored Munchkins Donut Hole Treats blended in it. It’s topped with whipped cream and caramel sauce. The Canton, Mass.-based chain said this is the first time it has combined one of its baked goods with one of its beverages.

“I’ve always been a Dunkin’ girl!” Ice Spice said in a press release promoting the commercial. “Collaborating with Dunkin’ and Ben Affleck on this spot was a dream. The drink has a fun twist, a little something in the name for my fans, too. I can’t wait for everyone to try it.”
Dunkin’s chief marketing officer, Jill McVicar Nelson, said in the release that the new item is an attempt to distinguish Dunkin’s offerings from all of the other chains, particularly coffeehouses, that promote pumpkin spice items at this time of year.

“Pumpkin spice season has gotten a bit predictable lately, so we sought help from our friends Ben Affleck and Ice Spice to create a new pumpkin obsession that only Dunkin’ can offer,” McVicar Nelson said.

The commercial debuted on Sept. 12 during the MTV Video Music Awards. It was conceived of and produced by the advertising division of Affleck’s production company, Artists Equity.

Related:Martha Stewart promotes iced coffee shaking etiquette in Dunkin’ promotion

It shows Affleck and Ice Spice brainstorming the new menu item.

Affleck most recently appeared in a Dunkin’ commercial in April to promote a coffee-and-doughnut deal.

He also appeared in an ad in January, during the Super Bowl, working at one of the chain’s drive-thru windows.

There are more than 13,200 Dunkin’ locations worldwide. The chain is a subsidiary of Atlanta-based Inspire Brands.

Contact Bret Thorn at [email protected] 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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