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The once-high-touch full-service segment becomes no-touchThe once-high-touch full-service segment becomes no-touch

Full-service is hit hardest in coronavirus recovery

Ron Ruggless, Senior Editor

July 8, 2020

7 Min Read
Chili s Waiter Gloves May 2020 In Restaurant 35
During the pandemic’s most severe dine-in restrictions, brands were forced to rely predominantly — if not solely — on the relative anonymity of delivery, takeout and curbside pickup.Whitney Strittmatter/Brinker International Inc.

Of restaurant industry segments, the social-distancing requirements to stem the spread of the coronavirus have impacted few as deeply and profoundly as the once-high-touch full-service dining.

Under the new operational guidance to protect both workers and guests, six feet of personal space is the minimum and the ventilation patterns of indoor spaces are especially suspect.

Restaurant settings that were once cozy and comfortable have become scary and inhospitable. For years, waiters were told that a touch on the guest’s shoulder would help them increase their tips. But no more.

High touch has become no touch.

During the pandemic’s most severe dine-in restrictions, brands were forced to rely predominantly — if not solely — on the relative anon...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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