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2014 Second 100: Why Bar Louie is the No. 6 fastest-growing chain2014 Second 100: Why Bar Louie is the No. 6 fastest-growing chain

This is part of Nation’s Restaurant News’ annual Second 100 report, a proprietary census ranking restaurant brands Nos. 101-200 by U.S. systemwide sales and other data. This special report focuses on a smaller, more growth-oriented universe than the Top 100 report.

Bret Thorn, Senior Food Editor

July 29, 2014

2 Min Read
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This polished casual chain is known for opening in second-use spaces and appeals to the young sophisticated diner with warm surroundings, hand-laid tile, small plates, signature cocktails and local architectural touches that give it local appeal.

The strategy has worked. Bar Louie opened nine company-owned units and one franchised location in the latest year, boosting its unit count by 14.5 percent to 79. Sales grew even faster, by 23.2 percent, an increase of nearly 10 percentage points from the previous year. That moved Bar Louie from No. 196 in terms of domestic sales up to No. 176, and making it the sixth fastest growing chain in the Second 100 census.

2014 Second 100 top 10 growth chains at a glance >>

Bar Louie

Keys to Growth:

Evolving menu. Bar Louie rotates in seasonal “limited edition” items every couple of months to keep up with trends. Current items include beef brisket sliders with peach moonshine barbecue sauce and grilled pear slaw; a Peruvian hanger steak dish called lomo saltado; and BLT flatbread. Seasonal cocktails rotate on and off the menu frequently, too, ensuring that there are always interesting libations to keep the bar crowd interested.

Strong ownership. Sun Capital Partners bought Bar Louie in spring of 2010, and since then it has increased its unit count by 80 percent from 44.

Good market position. The polished casual segment has enjoyed success in recent years as affluent consumers have chosen to splurge a bit more on dining and entertainment.

Understanding its customers. Bar Louie’s owners understand what sorts of promotions appeal to their customers, such as happy hour promotions that connect to celebratory holidays such as St. Patrick’s Day, Mardi Gras and Cinco de Mayo.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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