There is a football game scheduled this weekend that will prompt Americans to eat a projected 1.3 billion chicken wings, order at least 23 million feet of pizza and, hopefully, pack any restaurant and bar with a TV to quaff a beverage or two. But for restaurant chains, the season of Super Bowl is also a time for splashy advertising to capture the attention of the projected 100 million-plus sets of eyeballs that will be watching on various devices. This year, it’s not just about game ...

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