Cafe Rio, First Watch
(Continued from page 3) Cafe Rio Mexican Grill Sales: $117.7 million (+25.9%) Headquarters: Salt Lake City Market segment: LSR/Mexican No. of units: 57 (+23.9%) ESPU: $2.3 million (+0.2%) Year founded: 1997 In the crowded fast-casual Mexican space, Cafe Rio Mexican Grill aims to stand out as a concept where food is prepared from scratch. From the tortillas — made from flour, water and shortening and served hot off the comal — to salsas, salad dressings and guacamole, ...
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