Taco Bell will launch its long-awaited Quesarito — a mash-up between a quesadilla and a burrito — nationwide on June 9, the Irvine, Calif.-based quick-service operator said Thursday. Company officials have been saying for months that the Quesarito is its best-selling product in test markets since the Doritos Locos Tacos platform was launched in 2012, an effort that was billed at the time as “reinventing the taco.” Since then, Taco Bell has sold more than 825 ...
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Contact: Desiree Torres Desiree.Torres@penton.com