As 2012 comes to a close, one particular menu items stands out among the many introduced by chain restaurants during the year: Taco Bell's Doritos Locos Taco. That one item has been proclaimed the most successful product launch in Taco Bell’s 50-year history. MULTIMEDIA Watch Doritos Locos Tacos ad RELATED • Taco Bell taps into demand for snacks with new desserts, nachos • Taco Bell looks to expand Cantina Bell menu • More food and beverage ...
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Contact: Desiree Torres Desiree.Torres@penton.com