The addition of freshly squeezed juice options at the Juice It Up! smoothie chain has significantly boosted same-store sales, offering further evidence that consumer interest in juicing is growing. Frank Easterbrook, chief executive of Juice It Up! management services company Balboa Brands Inc., said Tuesday that year-over-year same-store sales rose 19.3 percent for the Irvine, Calif.-based, mostly franchised chain. RELATED • Juice It Up! retrofits units with raw juice ...
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Contact: Desiree Torres Desiree.Torres@penton.com