(Continued from page 1) Most restaurant executives might argue their brands could never have too many units, but that case often is true in location-based social media, and it prompted Cinnabon and Texas Roadhouse to audit their presence on Facebook and Foursquare this year through a process called venue optimization. In Cinnabon’s case, while each of its 500 U.S. bakeries had one real brick-and-mortar location, they may have had several entries on mobile-social platforms like ...

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