(Continued from page 2) Two other chains demonstrated that location-based social media could ensure successful promotions. Denny’s and Dairy Queen both encouraged customers to team up and visit as many different locations of their restaurants through contests housed on their smartphone apps. In June, Denny’s launched the 50 State Challenge (pictured right) app to promote its Tour of America menu offered in the summer. Users were invited to visit one of Denny’s ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.