(Continued from page 2) Two other chains demonstrated that location-based social media could ensure successful promotions. Denny’s and Dairy Queen both encouraged customers to team up and visit as many different locations of their restaurants through contests housed on their smartphone apps. In June, Denny’s launched the 50 State Challenge (pictured right) app to promote its Tour of America menu offered in the summer. Users were invited to visit one of Denny’s ...

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