Near-field communication functionality
(Continued from page 3) Several mobile apps gave restaurants functionality beyond mobile ordering or payment, including versions from Jersey Mike’s Subs and Krispy Kreme Doughnuts that incorporate near-field communication technology. Jersey Mike’s smartphone app launched in May with a near-field communication, or NFC, component that pushes text alerts to members’ cell phones when they are in very near to a store. Of the 600,000 customers who opted into Jersey ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!