(Continued from page 3) Several mobile apps gave restaurants functionality beyond mobile ordering or payment, including versions from Jersey Mike’s Subs and Krispy Kreme Doughnuts that incorporate near-field communication technology. Jersey Mike’s smartphone app launched in May with a near-field communication, or NFC, component that pushes text alerts to members’ cell phones when they are in very near to a store. Of the 600,000 customers who opted into Jersey ...

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