Chain’s BrandIndex consumer score falls to lowest level in two years

The company shifts focus as low consumer confidence and sluggish economy persist

This is a post from NRN content partner Eye Traffic, a Penton Marketing Services Company, and its Insight blog. The author is a senior media coordinator...

Pizza Patrón, the Dallas-based chain focused on serving the Hispanic consumer, has come to expect generating a large public reaction with its Spanish-language promotions — along with major lifts in sales and traffic — and its...