The encore for Wendy’s “Pretzel Love Songs” campaign proved to be just as successful as last year’s debut, once again driving outsize engagement on Facebook and other networks, according to Sprinklr, the provider of the NRN Social 200 index. Dublin, Ohio-based Wendy’s Co. reprised “Pretzel Love Songs” with new music videos, made by setting tweets and Facebook comments praising the Pretzel Bacon Cheeseburger and Pretzel Pub Chicken to music. ...
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Contact: Desiree Torres Desiree.Torres@penton.com