Mary English is senior director, strategic services at The Lacek Group, a Minneapolis-based data-driven loyalty, experience and customer engagement agency that has been delivering personalization at scale for its world-class clients for more than 25 years. English is an accomplished global leader in CRM-driven loyalty marketing and customer experience with a proven track record of designing strategies that convert into meaningful, measurable results. She has worked with clients in several industries, including travel and hospitality, retail and luxe beauty.