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Bartenders shift to less potent potablesBartenders shift to less potent potables

Low-alcohol cocktails let other ingredients shine

Bret Thorn, Senior Food Editor

December 3, 2018

6 Min Read
Bartenders shift to less potent potables
Casual-dining chain P.F. Chang’s China Bistro is offering several sangria varieties during the holidays.Courtesy of P.F. Chang's China Bistro

For several years now, bartenders across the country have been honing their skills at making bitters and shrubs, upgrading their fresh juice programs and crafting their own fortified wines, all while creating cocktails with exquisite finesse to meet the rising standards of their customers.

With such good ingredients, the booze itself is sometimes secondary.

That’s one of several reasons why operators are turning to cocktails that pack less punch. Low-ABV, or alcohol by volume, cocktails allow customers to drink more without getting drunk. They also give creative outlet to bartenders at restaurants without full liquor licenses, and can be better for pairing with food, according to many bartenders.

“One common misconception on the low-ABV end of things is that they might not be as interesting or impactful [as full-strength cocktails], both in flavor and in ‘getting the job done,’ but that’s where they’re wrong,” said McLain Hedges, co-founder of RiNo Yacht Club in Denver.

“Low-ABV drinking is an opportunity to access flavors and textures that you might not otherwise have been able to achieve, and allows you to enjoy these beverages in greater quantities and over longer periods of time,” he said. “I like the idea of having two sherry cobblers over one Manhattan almost any day.”

Related:P.F. Chang’s launches proprietary wines

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One approach Hedges takes to paring back the alcohol level in his cocktails is to replace half of the drink’s base spirit, such as gin or whiskey, with something less potent that will also bring a different flavor into play.

“These low alcohol spirits and wines … help to carry and lift the flavors up, add length, depth, acidity, bitterness and so much more,” he said.

For example, for the Federal Ave. Swizzle, he cuts gin with an equal amount of sake and mixes that combination with coconut water, turmeric juice, lime juice and his Eastern Medicine Syrup — a simple syrup with turmeric, ginger, kaffir lime leaves, lime zest, spent green tea and rosewater. The cocktail is $12.

Adam Monette, managing partner of Flagstaff House in Boulder, Colo., said low-ABV cocktails are a great way to start an evening.

“They won’t wreak havoc on your taste buds the way higher alcohol items will,” he said.

The influx of craft vermouths and other high-quality low-alcohol drinks provide new options for bartenders, Monette said, “and I think they show best when not overdone. Adding a base spirit or too many liquors can take away from the subtle flavors.”

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So instead of making a classic Negroni — equals part Gin, Campari and sweet vermouth — he offers the Negroni Sbagliato, or “incorrect Negroni,” for which he uses boutique sweet vermouth and replaces the gin with Prosecco. That drink is $12.

Cocktails highlighting local ingredients also tend to work better when they’re not too strong, according to Sean Umstead, who plans to open a locally focused cocktail bar named Kingfisher in Durham, N.C., early next year.

“I think it often makes for a more creative, complex cocktail if it’s not centered on a high-proof spirit,” he said.

Umstead’s working on a cocktail using ginger from a local producer, who juices it and makes a kegged ginger ale. The bar operator said the soda is delicious when mixed with a sesame-washed rum that Umstead makes, but it tastes better if he uses just three-quarters of an ounce of the spirit.

“The ginger just shines through better,” he said.

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David Mor, beverage manager at Cindy’s at the Chicago Athletic Association hotel, said low-ABV cocktails are great ways to showcase the versatility of aromatized and fortified wines such as vermouth, quinquina and sherry, as well as sake.

He uses a 40-proof gentian liqueur along with junmai ginjo sake and Champagne in a cocktail he calls Toast.

That cocktail, priced at $22, is garnished with an edible orchid on which Mor places two drops of concentrated matsutake mushroom aroma.

“Toast is an example of a low-ABV spritz utilizing bitter gentian and bold, creamy favors from the sake,” Mor said. “It’s a slow-sipper because all the flavors are truly complementary and beg for a deeper understanding.”

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Ted Gibson, lead mixologist and bar manager of The Pony Room at Rancho Valencia Resort & Spa in San Diego, said the move toward lower-ABV cocktails points to a trend of growing sophistication on the part of the American drinker.

“It’s refreshing to see that some people are starting to change the way they approach alcohol, imbibing with a bit more thoughtfulness and intention,” he said. “Not everyone is looking to get pickled every time they reach for a drink.”

So he offers drinks like the Puttin’ on the Spritz, $14, which is made with Champagne, sweet vermouth, ginger, citrus and a spiced pear liqueur.

But low-ABV cocktails don’t need to be particularly intellectual, nor do they need to be made with unusual ingredients. Consider sangria, made with wine, fruit and often a bit of stiffer spirit such as brandy.

Casual-dining chain P.F. Chang’s China Bistro is offering several sangria varieties during the holidays.

The traditional red sangria, offered year-round, has Merlot, orange vodka, orange juice and cranberry juice. It’s shaken and topped with a compote of strawberry, orange and cherry.

“I definitely see guests asking for more lower-alcohol drinks,” said Mary Melton, beverage director of the 300-unit chain based in Scottsdale, Ariz. She said it’s part of the ongoing trend of “drinking less but better.” 

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To that end, she has introduced two premium sangrias for the holidays that are being sold for around $12 to $13, instead of around $9.50 for the regular one. Both of the premium sangrias use the Browne Family Vineyards wines introduced last year.

The white premium one is a Riesling blend mixed with vermouth, apple juice and orange blossom honey water, shaken and topped with grated cinnamon, apple chunks and star anise.

The red is a Merlot blend with amaretto, brandy — which Melton said brings out the wine’s warmer fruit tones —blood orange purée and orange juice. It’s shaken and topped with grated cinnamon and orange wheels.

“The premium ones that we rolled out for the holidays are on fire,” she said. “In just one location in North Miami on Saturday we sold 75 of them. That’s crazy, and it was kind of like that throughout the whole Florida market, so I’ve spent most of the morning scrambling to get more product for everybody.”

A sangria variation also is being offered at the western Manhattan location of Tim Ho Wan, a dim sum chain based in Hong Kong with two locations in New York City and one in Honolulu. Locations are slated to open in Las Vegas and Irvine, Calif., next year, according to the chain’s web site.

The Pink Po, priced at $8, is a blend of a rosé wine that has long been popular at Tim Ho Wan’s East Village location in New York City, mixed with lychee juice and garnished with a lychee. Dina Iong, the bartender who developed the drink, said she was looking to introduce an East-meets-West drink to her customers at the restaurant, which doesn’t have a full liquor license.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

Jan. 15, 2019: This story has been updated with the correct name of Flagstaff House's managing partner, which is Adam Monette.

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
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