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Dunkin’ promotes coffee-and-doughnut deal with Ben Affleck commercialDunkin’ promotes coffee-and-doughnut deal with Ben Affleck commercial

This is the chain’s second ad this year featuring the movie star

Bret Thorn, Senior Food Editor

April 3, 2023

1 Min Read
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Dunkin’ is continuing its relationship with celebrity Bostonian Ben Affleck with the release of a second commercial starring him.

In the meta-style 30-second ad, Affleck appears in line at a Dunkin’ restaurant saying he’s there for the commercial.

Or is he?

“I don’t do commercials,” Affleck says in the commercial. “I’m a real actor. This is an art form for me.”

Then the Dunkin’ staff asks if he was in “The Departed,” a 2006 crime thriller starring his friend and fellow Bostonian Matt Damon.

Affleck says that he is Matt Damon and then acts insulted when the staff seem to admire that actor, with whom Affleck has starred in several films, including “Good Will Hunting” and “Dogma.” They also are starring in the film “Air,” which is being released this week.

Affleck conceived, directed, and executed the ad at Artists Equity, which also is releasing Air.

The commercial also highlights a current deal by the quick-service chain offering a doughnut for $1 with the purchase of a medium or larger coffee.

Dunkin’ a subsidiary of Inspire Brands, is headquartered in the Boston suburb of Canton, Mass., and has strong brand identity associated with Massachusetts.

This is the second Dunkin’ ad featuring Affleck this year. The first ran during the Super Bowl and featured Affleck working in a drive-thru window in Medford, Mass., badly, speaking in a thick Boston accent, surprising customers as they place their orders.

Related:Dunkin’ rolls out breakfast tacos

Affleck has appeared in several Dunkin’ commercials in recent years.

Contact Bret Thorn at [email protected] 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
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