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Panera to offer single-serve coffee brew cupsPanera to offer single-serve coffee brew cups

The cups will be available in four varieties at several grocery chains

Ron Ruggless, Senior Editor

November 20, 2013

1 Min Read
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Panera Bread Co. is extending its branded retail grocery products to include single-serve brewing cups.

The St. Louis-based bakery-café operator said Tuesday that it will sell the single-brew cups in four varieties: dark roast, light roast, Colombia and Hazelnut Crème. The suggested retail price for a 12-pack of cups is $8.99, a company representative said.

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“Our customers appreciate the level of care we put into our menu, like our commitment to fresh coffee on the hour in every bakery-café,” Stephanie Crimmins, Panera vice president of business development, said in a statement. “With Panera single-serve cups, we are offering them the same fresh coffee experience in their own kitchen.”

The cups are available at such supermarkets as Supervalue, Hy-Vee and Winn-Dixie, and are produced by Distant Lands Coffee, which has roasting plants in Seattle and Tyler, Texas.

In 2011, Starbucks Corp. partnered with Green Mountain Coffee Roasters Inc. to offer its coffees on a single-cup platform in a deal that analysts estimated would generate $200 million in incremental sales.

Panera Bread Co. has 1,736 bakery-cafés in 45 states and Canada under the Panera Bread, Saint Louis Bread Co. and Paradise Bakery & Café brands.

This story has been revised to reflect the following correction:

Correction: Dec. 6, 2013  An earlier version of this story incorrectly used a trademarked name for the single-serve brewing cups.

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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