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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
This is part of Nation’s Restaurant News’ annual Second 100 report, a proprietary census ranking restaurant brands Nos. 101-200 by U.S. systemwide sales and other data. This special report focuses on a smaller, more growth-oriented universe than the Top 100 report.
Sales for the Second 100 Casual-Dining segment nudged upward in the Latest Year, led by brands that offered experiences markedly different from other restaurants in the category.
Aggregate sales for the 40 brands in the segment rose 3.3 percent in the Latest Year to $9.1 billion, up from $8.8 billion in the Preceding Year.
Casual Dining benefited from an economy that improved progressively through 2014, said consultant Malcolm M. Knapp, founder of New York-based Knapp-Track, which tracks monthly sales and guest counts.
“Last year had challenges in the beginning of the year, because of the weather,” he noted. “The first quarter was negative on comps and just about break-even on total sales. Second quarter was positive on total sales, and thi...
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