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Buffalo Wild Wings to give away boneless wings in promotion of the film Jackpot! starring John Cena and AwkwafinaBuffalo Wild Wings to give away boneless wings in promotion of the film Jackpot! starring John Cena and Awkwafina

The casual-dining restaurant chain is also giving away $5,000 in gift cards to one winner

Bret Thorn, Senior Food Editor

August 14, 2024

2 Min Read
buffalo wild wings asian zing
Boneless wings with Asian Zing sauce

Buffalo Wild Wings is celebrating the release of the film Jackpot! on Prime Video on Aug. 15 with a boneless wing giveaway, as well as a lottery to win $5,000 in gift cards to the chain.

Guests who place an order of at least $15 through the website or app of Buffalo Wild Wings Go, the sports-bar chain’s fast-casual spinoff and takeout and delivery service, and use the promo code GOBONELESS will receive 10 free boneless wings in a flavor of their choice. Additionally, if they visit thejackpotjackpot.com, they can enter to win the $5,000 prize, which Buffalo Wild Wings calculated as 10 years’ worth of free wings.

The giveaway is inspired by the plot of the film, directed by Paul Feig and starring John Cena and Awkwafina, in which a multibillion dollar “Grand Lottery” is established in the near future in California. The catch is that anyone who kills the winner before sundown can legally claim the jackpot.

Katie Kim, played by Awkwafina, finds herself in possession of the ticket and Noel Cassidy, played by John Cena, is bound to protect her, according to a synopsis provided by Buffalo Wild Wings, and presumably action and hilarity ensue, including confrontations with Cassidy’s rival, Louis Lewis, played by Simu Liu.

The screenplay was written by Rob Yescombe.

Related:Buffalo Wild Wings to provide free wings because the Super Bowl went into overtime

The timing of the giveaway is clearly meant to drive home the idea that wings are a perfect accompaniment to movie night at home, as well as their more frequent association with football and other televised sports.

Buffalo Wild Wings established its “Go” concept in 2020 and, in addition to opening dozens of the smaller locations with walkup counters and digital menu boards, has established the brand as the takeout and delivery platform for its 1,298 full-service locations.

The chain is part of Atlanta-based Inspire Brands, which also is the parent of Arby’s, Sonic Drive-in, Jimmy John’s, Dunkin’, and Baskin-Robbins.

Contact Bret Thorn at [email protected] 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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