Buffalo Wild Wings to offer free wings again if the Super Bowl goes into overtime
Buffalo Wild Wings is again offering free chicken wings to Americans if the Super Bowl goes into overtime.
This is the seventh year in a row that the sports-bar chain is making the offer, for which anyone in the United States can redeem six free wings, bone-in or boneless. This year they can be redeemed on Monday Feb. 24 between 2 p.m. and 5 p.m. local time. The promotion is available for in-person ordering for dine-in in takeout, not for phone orders or delivery.
The chain had to pay up last year, when the big game did go into overtime
“Are we crazy for bringing our overtime deal back after last year’s turnout? Maybe! After giving away over 2.5 million wings last year, we know it’s a bold move to bring it back,” chief marketing officer Tristan Meline said in a statement. “For us at B-Dubs, it’s all about the thrill of the game, and we’re pumped to give all football — and wing — fans another chance at scoring big, no matter who they cheer for.”
Super Bowl Sunday is the biggest day for wing sales each year. The National Chicken Council estimates that 1.45 billion wings are eaten on that day, and it’s possible that an overtime game could result in more wing orders.
Regardless, Buffalo Wild Wings gives away its signature product with some frequency. For example, last summer it offered 10 free wings with purchases of $15 or more on the release day on Prime Video of the John Cena and Awkwafina film Jackpot!
It also promotes football a lot.
At the beginning of the season it ran ads with football commentator and former Philadelphia Eagles center Jason Kelce promoting the chain as an ideal venue for watching the sport.
It also introduced a football-themed Pick 6 for $19.99 meal deal, named for when an interception is returned for a touchdown, offering two entrées, two sides, and two fountain drinks for that price.
In December it introduced a $19.99 combo meal in honor of University of Colorado Buffaloes cornerback and wide receiver Travis Hunter winning the Heisman trophy. The meal of 15 boneless wings, five tenders, a large order of fries and five dips was meant to honor Hunter’s combo of skills as both an offensive and defensive player.
Buffalo Wild Wings promotes itself as the nation’s largest sports bar chain. It operates some 1,300 restaurants.
Contact Bret Thorn at [email protected]
