The promotion comes on the heels of the chain’s revamped menu introduction and is part of a rebuilding effort following its bankruptcy in May
Red Lobster is adding a Happy Hour menu available every Monday through Friday from 3 to 6 p.m. at participating restaurants. The menu includes $5 drink specials and $2 off select starters.
The drink specials include a classic margarita, Top-Shelf Long Island Iced Tea, Tito’s Twisted Strawberry Lemonade, 14 oz. Blue Moon draft, 14 oz. Bud Light draft, 6 oz. Mark West Pino Noir, and 6 oz. Ecco Domani Pinot Grigio, all for $5 each. Additionally, customers can enjoy $2 off select starters, including Lobster Flatbread, Seafood-stuffed Mushrooms, Crab Queso, Lobster Dip, and Mozzarella Cheesesticks.
"With the launch of Red Lobster's new happy hour, guests can enjoy great deals on our signature appetizers and refreshing drinks every weekday,” chief marketing officer Nichole Robillard said in a statement. "It's the perfect way to take a break from the hustle and bustle of the busy holiday season and spend time with friends and family, or just treat yourself to some well-deserved fun."
The Happy Hour launch comes on the heels of Red Lobster’s revamped menu introduction in early November, featuring additional pasta, soup, sides, and seafood entrées, as well as the return of its signature hushpuppies and popcorn shrimp. The chain of 545 restaurants also just launched a Create your Own Ultimate Feast that offers two premium picks, such as Maine lobster tail or snow crab legs, along with two shrimp dishes, such as garlic shrimp scampi or shrimp linguine Alfredo, along with two sides, for around $41.99.
The new menu and Happy Hour promotion are part of a rebuilding effort under new management led by CEO Damola Adamolekun, and new ownership by RL Investor Holdings, the company led by Fortress Investment Group that purchased Red Lobster out of bankruptcy in September. Adamolekun was appointed to his position in August to help drive the chain’s turnaround. He brought on Robillard in October, as well as Bob Baker as chief financial officer.
Contact Alicia Kelso at [email protected]
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